Initially, we set up their online booking management and payment solutions which worked seamlessly and helped them enter a new market. This new market presented its own challenges and to address these we further created a Google Ads campaign, focusing on their key target market. After some research and testing, we were able to segment their target audience and set up keyword-specific campaigns for each of these markets with real conversions. The flexibility of these online advertising campaigns allows our client to switch budgets during on- and off season whenever they choose. These campaigns not only boosted online sales, but also generated brand awareness encouraging clients to visit the store again when they were in San Ignacio.
The Google Ad campaign set up by Caribious Solutions was a great success. It yielded new online sales, increasing overall sales for the year and also increased local foot traffic to the shop, where some people wanted to book in person after seeing the ads online.